ESPN Getting Ready for 2010 FIFA World Cup
Sports super-channel ESPN recently released its first video to begin its promotion of the 2010 World Cup. It will be broadcasting this video in the United States.
The 2010 promotional video is targeted at the average American mainstream sports fan and explains how global the game of soccer is to an American public that has become more soccer aware after their team’s good showing in the 2009 FIFA Confederations Cup.
Massive Investment in Fiber
ESPN has been making a massive investment in Fiber for the 2010 FIFA Soccer World Cup for its on-site coverage of the tournament. The global sports giant is expanding its private fiber-optic network to create the same level of connectivity with Johannesburg that it enjoys between its multiple U.S. studios.
According to Multichannel News, the programmer has already installed two-way fiber links between its Bristol, Connecticut, home base and its new L.A. Live facility in Los Angeles, as well as with ABC studios in New York and ESPNU/ESPN Regional TV in Charlotte, North Carolina.
In 2010, it will use fiber to support two real-time video links from Johannesburg, one running to New York and the other to Los Angeles.
World Cup Studio Programming On-Site
It is the first time ESPN will produce the entirety of its World Cup studio programming on-site. This will include Sports Center segments, nightly World Cup Live updates, and pre-, halftime and post-match shows, with additional studio programming and World Cup-branded segments.
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