Communications Objectives for 2010 and Beyond
As we get closer to the 2009 National Communication Partnership Conference – the critical one before the 2010 FIFA World Cup, I thought we should take a look at where it all started, so I turned to a GCIS article dated 15 August 2006 titled 2010 – Expectations and Commitment: The Communication Challenge.
Partnerships for 2010
Partnerships across the board are the key to a successful 2010 World Cup and Partnership in the area of Communication is critical.
Fundamental to government’s approach towards accomplishing this enormous task is partnership in all areas, including communication.
- The 2010 National Communication Partnership is premised on the need for a joint effort around 2010 of communicators across society and in all creative and communication disciplines;
- It is informed by an understanding that the country’s communicators do feel a common responsibility to help meet the challenge of translating the positive trend that we now call the Age of Hope into united action to continue improving our society and to improve our image and that of our continent.
Communication Objectives for 2010 and Beyond
Take a look at the 2006 Communication Objectives, how are we doing?
- A national, nation building perspective
- An African World Cup
- Leverage for marketing and speeding up development
- Mobilising the nation
- Creating a favourable environment – setting the agenda
- Learning from the communication experience of others
The report concludes:
Research has shown two interesting findings. Asked in a national survey done by Markinor in April this year, if it was a good thing for SA that the world sees 2010 as an African World Cup, and whether 2010 would strengthen relations between SA and the rest of the continent, some 80% said “Yes”. Asked in a national survey by the HSRC towards the end of last year if they thought SA would be ready for 2010, some 80% said yes.
These are high number by any account and they point to a favourable environment for communicators.
The challenge is this – as communicators, are we ready!!!
Photo: GCIS – mediaclubsouthafrica.com
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