2010 NCP Conference

The 2010 National Communications Partnership had its genesis in a meeting in early 2006, convened by GCIS and the IMC and hosted by the Minister in the Presidency, of senior government communicators and a group of private sector corporate communicators. The latter expressed their commitment to taking advantage of the 2010 FIFA World Cup communication opportunity for the benefit of the country and continent.

They identified the need for some facility to ensure a well co-ordinated marketing and communication campaign in the build-up to 2010 to maximise tourism and foreign investment opportunities for many years beyond 2010, as well as to mobilise South Africans across sectors as hosts, and to build national pride.

Such a facility would help ensure that all left hands were aware of what right hands were doing, facilitate the development of an overarching strategic vision for communicators across sectors and disciplines so everyone worked together to take advantage of this communication opportunity of a lifetime for our country and continent.

As a result the 2010 National Communications Partnership (NCP) was formed. Its plenary membership now stands at around 250 leaders of communication across sectors and disciplines – marketing, advertising, communication, public relations, creative industries, tourism in the public and private sectors. The work of the Partnership is driven by a task team representative of the various disciplines and sectors, which meets monthly.

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